Bangn Body Just Dropped Its First New Scent In 7 Years & It’s Already Selling Every 15 Seconds
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Alert the group chat: Bangn Body – the Aussie cult fave behind that viral firming lotion – has just dropped its newest scent, Vanilla.
We know what you’re thinking: not another sickly-sweet vanilla product, but founder Priscilla Hajiantoni went through over 30 iterations to perfect a sophisticated gourmand blend. Instead of being a sticky vanilla, it features warm notes of vanilla bean, coconut cream, caramel, pistachio, and a hint of salt.
"We were determined that our vanilla wouldn’t fall into the same category as every other gourmand product on the shelf," Hajiantoni shared.
Importantly, the holy-grail formulas haven't changed. You’re still getting the same result-driven ‘Bangn blend’ -- packed with pineapple fruit extract, green coffee bean, shea butter, and jojoba -- just wrapped in a completely intoxicating new sensory experience.
It marks the brand’s first new scent since launch seven years ago, and reimagines their hero lineup (the Jumbo Firming Lotion, Firming Oil, and Firming Cream Cleanser) into a permanent, fragrance-led routine.
And when we say people were waiting for this, we mean it. In just 24 hours, one product has sold every 15 seconds, making it the biggest drop in the brand's history. Even worse news for your impulse control? The iconic Vanilla Firming Lotion is already 95 per cent sold out. So if it’s lingering in your cart, you might wanna check out, quick.
Fronting the campaign is local beauty royalty Sammy Robinson, who was a die-hard Bangn Body customer long before signing on as the face of the range.
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"I’m such a vanilla girly, and all the vanilla girls like me are going to love this," Robinson said. "It’s got that coconutty freshness, and it’s sweet but not too sweet. It reminds me of being a kid, I used to be obsessed with smelling vanilla whilst baking."
Whether you want to layer the cleanser, oil, and lotion for the ultimate scent trail or just refresh your go-to moisturiser, you’ll need to act fast.
The Vanilla Collection is available now on bangnbody.com and rolling out into Sephora.
Lead Image: Bangn Body
Part trend-forecaster, part personal shopper, Bree heads up shopping content at PEDESTRIAN.TV. Her specialty? Unearthing the best beauty prods, hunting down the best online sales, and finding you the holy-grail items currently taking over your FYP. Off duty, you’ll usually catch her at the beach or teaching Pilates.
