Hat’s off to Sportscraft, the Australian brand responsible for designing the impressively chic and classically preppy Olympic Uniform for the Australian Olympic Team. In the past outfitters of Team Australia have relied too heavily on romantic references to classic ‘Australiana’ in their design approach, resulting in knee-length shorts and Akubras (which, while iconic and functional, look good on only 1 in 60 people), so it’s great to see that Sportscraft have dropped the gimmicks in favour of a more timeless aesthetic.
The white slacks, crisp white shirt and brass buttoned blazers could easily be recycled, post-Olympics, for an afternoon of yachting; and we should point out that the outfit does include one piece of iconic Australian apparel courtesy of the classic Dunlop Volleys – albeit pimped out ones with custom details.
It will be great to see the Australian athletes look tasteful and gorgeous when they enter London’s Olympic Stadium. If you look good you feel good, right?
Unfortunately, the same cannot be said for Spain’s Olympic Team whose uniform appears to take inspiration from the fashion of Ed Hardy and the logo for Hot Wheels. The following photos were tweeted by Spanish Olympians Alex Fabregas and Saul Craviotto who are not impressed/hysterically amused by the outfits.
Photos by Cameron Spencer, Getty Images.