Anyone with a penchant for well-made fashion basics is likely already a fan of Assembly Label – the Aussie brand renowned for their sleek knits, effortless tees and linen pieces has been outfitting minimalists for years now. But their new sale is worth a big mention – both because it’s pretty damn good, and it’s doing good shit for the environment.

The ‘Choose What You Pay‘ sale is running from today through to Sunday June 23rd, and all items within the section have prices slashed significantly, some down to 50%. The “catch” (the v. good catch) is that you can choose to pay the discounted price, or add some dollars that’ll go directly to the Australian Marine Conservation Society.

Xander Shirt, $90 down to $45

Not only that, whatever extra spend you choose to make toward the AMCS, Assembly Label will match it – pay $10 more than the sale price? $20 will go to AMCS, etc etc.

Federal Pants, $100 down to $60

AMCS is a not-for-profit, independent charity that defends Australia’s oceans, with a big focus on diminishing single-use plastics, with the goal of having them banned by the Australian government by 2023.

Kin Trackpant, $80 down to $48

Bit confused by the concept? Assembly Label have made a nifty graph to illustrate the way it works. Consider this your opportunity to buy some chic basics and also help out the environment, mates.

Image: Assembly Label