ASOS may have casually screwed up a couple of hundred delivery bags last week but they’ve defs redeemed themselves for it. ‘Cos the online-shopping giant has announced they’ll be featuring models of different shapes and sizes to show off their latest looks on the site.
Time to say goodbye to 90 per cent of your online shopping struggles.
According to ASOS’ Twitter, the update has been ‘rolling out’ since last week with many users being pleasantly surprised by the sudden feature.
Whatta step forward for inclusion and diversity.
Twitter user Eleanor appeared to be one of the first users to pick it up as she quickly posted some screenshots to her social media. And if anybody had doubts the latest update was just a one-off, ASOS retweeted the news in confirmation.
omg i love @asos even more!!! finally showing the same item on girls with different body types ???????????? pic.twitter.com/fU6pcbb6wt— eleanor (@ejhc13) March 16, 2018
Naturally, a lot of people were extremely happy with the news.
This helps massively, as I often wonder how clothes would look on me, when I'm clearly 5 sizes bigger than the model. Great move forward— MysticMoon ???????????? (@sirenmoonbee) March 21, 2018
This is super helpful! Definitely have had to return stuff as I just didn't realise it would look so different on somebody with my body shape! So pleased to see all beautiful shapes and sizes represented ????— Marcelle Chamberlin (@marcellehoa) March 22, 2018
Thank you! Thank you! Thank you! No longer do I have to think hard about what a dress would look like if there were boobs in it!— Jëññîfér (@JenniferSkornik) March 23, 2018
Honestly, all you need is the app, your latest pay slip, and a glass of wine and you’re good to go.
In a statement to Cosmopolitan UK, ASOS said,
“We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape”.
By AR, ASOS mean augmented reality. So they’re projecting a computer-generated image onto their user’s view in order for them to see different items of clothing on different sized models.
And though this latest update appears to be female-focused, ASOS haven’t ruled out the same feature for men’s farshunn.
ASOS has always been quite the diversity champ. Just last year they completely banned their teams from using Photoshop on their models.