ASOS may have casually screwed up a couple of hundred delivery bags last week but they’ve defs redeemed themselves for it. ‘Cos the online-shopping giant has announced they’ll be featuring models of different shapes and sizes to show off their latest looks on the site.

Time to say goodbye to 90 per cent of your online shopping struggles.

According to ASOS’ Twitter, the update has been ‘rolling out’ since last week with many users being pleasantly surprised by the sudden feature.

Whatta step forward for inclusion and diversity.

Twitter user Eleanor appeared to be one of the first users to pick it up as she quickly posted some screenshots to her social media. And if anybody had doubts the latest update was just a one-off, ASOS retweeted the news in confirmation.

Naturally, a lot of people were extremely happy with the news.


Honestly, all you need is the app, your latest pay slip, and a glass of wine and you’re good to go.

In a statement to Cosmopolitan UKASOS said,

 “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape”. 

By AR, ASOS mean augmented reality. So they’re projecting a computer-generated image onto their user’s view in order for them to see different items of clothing on different sized models.

And though this latest update appears to be female-focused, ASOS haven’t ruled out the same feature for men’s farshunn.

ASOS has always been quite the diversity champ. Just last year they completely banned their teams from using Photoshop on their models.

Image: ASOS