Always striving for new levels of perviness and/or transparency, American Apparel are now on the hunt for the world’s best ass. Yep, instead of going out and searching for nubile young buttocks Dov Charney is letting the nubile young buttocks come to him. The winning derriere will be flown to LA, photographed and featured online as the new “face” of Am Appy’s intimates and briefs lines. To enter, young people with low self-esteem and an exhibitionist streak need only send a close-up photo of their backsides wearing American Apparel panties, bodysuits or briefs.
Besides “butt fame”, which dwells somewhere between “internet fame” and “serial killer fame”, the top ten contestants, as voted by the public, will also receive a grab bag of American Apparel items valued at $300. Eternal shame for $300 worth of Am Appy product? As Ice Cube so eloquently put it – you can do it put you back into it…
