Amazon Unveils A New Fashion Store Dedicated To Yr Fave Aussie Brands

If you’re an avid online shopper, it might interest you to know that online retailing monolith, Amazon, just unveiled a store dedicated to all things Australian fashion-related.

The brand spankin’ new Local Fashion Store, launched today, features over 150 Aussie brands, ranging from mainstream names like Oroton and Tony Bianco, to up-and-coming labels like Third Form and Local Supply.

“We are really excited to be empowering some brilliant homegrown talent by putting them front and centre on our Fashion store,” explains the Head of Amazon Fashion Australia, Angela Langmann, in a press release.

“We know Aussies love to shop local and we want to help them do just that with our Amazon Fashion 2018 Local Brand Award and The Local Fashion Store.”

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In addition to letting you shop a load of true blue labels, the site also includes back stories for the brands so you can acquaint yourself with the Aussie name and read up about how they came to be.

To kick-start your shopping cart, the Local Fashion Store’s also got a $500 voucher up for grabs. To enter, all you have to do is vote for your fave up-and-coming brand from the below shortlist before the 4th of December, 2018.

Here’s the list of local finalists in the running for the Amazon Fashion 2018 Local Brand Award:

  1. The Critical Slide Society
  2. Local Supply 
  3. Third Form
  4. Sol Sana
  5. From St Xavier
  6. Jaggar
  7. Skin Footwear
  8. Antoine & Stanley
  9. Croft
  10. Silent Theory 
  11. Novo  
  12. Three of Something
  13. Wild Rhino
  14. Winona 
  15. Will & Bear 

Today’s launch coincides with Amazon approaching their one year anniversary in the Australian market, rivalling brands like ASOS and The Iconic.

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