Alexa Chung Returns To Modeling

Abandoning the sex and sand formula of previous campaigns Pepe Jeans have enlisted TV presenter and style maven Alexa Chung for a decidedly demure Spring Summer 2010 ad campaign.

Superceding the likes of Sienna Miller, Kate Moss and Daria Werbowy Vogue’s best dressed female of 2009 may not steam it up as much as her peers but you have to admit – denim cutoffs & Ms. Chung are a match made in leggy heaven.

Photo by Stephen Lovekin via Getty