American fashion icon Abercrombie & Fitch officially opened in Paris today and they certainly left a lasting impression.

The retailer launched their flagship store on the Champs Élysées by snagging 101 male models (as opposed to Dalmatians) and having them lineup on the sidewalk to welcome new customers. Or to check out each others’ abs. Either way, it’s a surefire way to attract attention, and word is Abercrombie will have topless dudes working the store all year long, which will certainly snag the young adult market that is their primary focus.

Can’t wait to see what happens come wintertime. We hear it gets pretty cold over there.

via StyleRumor.