The Advertising Standards Authority in the UK have pulled and banned an advertising image for French fashion house Yves Saint Laurent, because the model in the image appeared to be too thin.
“The ASA considered that the model’s pose and the particular lighting effect in the ad drew particular focus to the model’s chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes. We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.”
The image, which appeared in Elle magazine in the UK, was brought to the ASA’s attention by a reader who thought the model looked unhealthy, and the ad was irresponsible.
