Steph Gilmore Follows Controversial Butt-Centric Ad With New Roxy Campaign

Stephanie Gilmore follows up the appearance that she (and her butt) made in a controversial Roxy tour event campaign as the star ambassador for Roxy’s new Pop Surf Collection. And who better to advocate the line than the five-time Women’s ASP World Champ and winner of Best Female Action Athlete at this year’s ESPN ESPY awards – who also boasts the kind of physique typically reserved to dedicated pro athletes and swimsuit models. Steph, of course, is both.

The collection itself marries style-conscious trends with surf-ready functionality, and features vivid stripes, tropical prints and blasts of neon. It drops in stores from December and should serve as a friendly reminder that the Australian beach season is right around the corner.