NIVEA & AC Milan Put On Pre-Game ‘Sponsored Haka’ For Some Dumbfuck Reason

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Published

April 22, 2016

Oh jeeeez. People are really not happy with AC Milan. Or their sponsorships team, I suppose.

Why? That would be because of their recent, extremely gross example of robbing indigenous communities of their culture for financial gain.

A group of actors dressed in the Milan strip performed a really offensive version of the Maori Haka, before their recent game against Carpi. Their version included them rubbing their face and elbows, as if they were applying a cream of some kind.

Why? Because the icky performance was part of AC Milan‘s sponsorship deal with skincare company NIVEA.

Watch below, if you really wanna:

People have been losing their minds over it since the game happened:

for some reason AC Milan saw fit to perform a haka before their match overnight. i expect NZ to declare war on Italy https://t.co/xZANcJcKNO

— Vince Rugari (@VinceRugari) April 21, 2016

From Maldini, Baresi, Van Basten and Costacurta to the Nivea Haka… RIP AC Milan. pic.twitter.com/IQ4wACB5ph

— Si (@SmnLlyd5) April 21, 2016

AC Milan performed the Haka before a Serie A game tonight a.k.a. ‘The day football died.’ #RIPFootball pic.twitter.com/zOL3DR2ZcD

— Nial Foster (@NialFoster) April 21, 2016

AC Milan just did a pre-match Haka as part of a Nivea marketing campaign.

There are absolutely no words. None. https://t.co/jTKiGp0Ztj

— Adam Digby (@Adz77) April 21, 2016

Against modern football.

AC Milan, what have you become.. pic.twitter.com/0fcN3hmHqg

— Soccer St. (@SoccerSt_) April 21, 2016

I thought United were a laughing stock but check AC Milan out. Embarrassing pic.twitter.com/mcAOZe63xQ

— Anthony Martial (@Martialisation) April 21, 2016