At least cash driven merchandising campaigns i.e. one-off special edition uniforms, are easier to cop when they’re spruiked creatively. Well, the NBA have totally dropped the ball – in the best way possible – with this little number as they promote their special edition Christmas Day ‘BIG Color‘ uniforms.
The spot features the Dwight Howard, Carmelo Anthony, Joe Johnson, Russell Westbrook and Dwyane Wade max concentrating as they dribble basketballs to Carol of the Bells. Cool.
via Mashable
