File this one under genius ideas: Burger King in Russia has made a hasty backpedal after previously running a promotion that offered a lifetime of free Whoppers to any woman who managed to get knocked up by a World Cup player.
Legit.
Burger King Russia posted the intensely bizarre promotion on their social media accounts, before hastily deleting it after getting thoroughly harangued. But not before quick-fingered Internet users chucked a screenshot on it, and definitely not before it was circulated far and wide for all the online to see.
https://twitter.com/27khv/status/1009491346015604740
A rough translation of the text above indicates a probably tongue-in-cheek but definitely cooked promotion involving Russian women producing the future of the Russian national side. It’s a real wild ride. Observe:
Burger King, in the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football.
Each will receive 3 million Rubles (about AUD$64,000) and a lifetime supply of Whoppers.
Girls who will be able to get the best football genes will lay the success of the Russian national team for generations to come.
Go! We believe in you!
Hooley dooley.
Despite its hasty deletion, higher ups at Burger King Russia saw fit to issue a statement of apology for the ill-thought-out promotion, asserting they were “sorry about the clearly offensive promotion that the team in Russia launched online,” and that it “does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”
Look, we’ve done some wild stuff for a sweet lick of a Whopper before. But shagging a Croatian bench player is something else entirely.
