Australian Lingerie Football League To Air On 7Mate

Attention sports fans: women tackling each other in their underwear is coming soon to 7Mate.

Channel Seven has revealed today that it has secured the broadcasting rights to the entire season of a new national Australian women’s gridiron competition, Legends Football League Australia, starting December 14th on its bloke-centric digital channel, 7Mate.

The American-born sporting code known previously as the Lingerie Football League, since changed to “legends” for fears the word “lingerie’ was overshadowing the word “football” (also, iciness), operates much like any other semi-professional gridiron league would except that teams field seven a side and must play the entire game in their underwear. No biggie. Four interstate teams will compete for the championship – the Western Australia Angels, the Victoria Maidens, the New South Wales Surge and the Queensland Brigade.

Seven’s head of sport, Saul Shtein, said that the LFL was the perfect fit for 7Mate’s audience, who despite what you might think about a viewership cohort who enjoys watching Family Guy reruns and V8 Supercar races are interested in the potential for greatness to occur when skill meets athleticism and not the potential for women to accidentally kiss each other whenever a tackle is made.

“The LFL has developed a great fan base here in Australia and we feel 7mate is the perfect fit from an audience perspective for this emerging and entertaining sport,” he said.

Interestingly, unlike, say, I don’t know, this year’s AFL Grand Finals on Channel Seven, all games will be broadcast in HD, presumably so you can see the ball better.

The season opener will air on 7Mate at 10:30pm on Saturday
December 14th.

Saturday, 14 December 2013, 10.30pm Queensland v NSW (CentreBet Stadium) 
Saturday, 21 December 2013, 10.30pm WA v Victoria (AAMI Park) 
Saturday, 28 December 2013, 10.30pm Queensland v WA (NIB Stadium) 
Saturday, 4 January 2014, 10.30pm Victoria v NSW (CentreBet Stadium) 
Saturday, 11 January 2014, 10.30pm WA v Queensland (Skilled Park Stadium) 
Saturday, 18 January 2014, 10.30pm NSW v Victoria (AAMI Park) 
Saturday, 25 January 2014, 10.30pm Victoria v Queensland (Skilled Park Stadium) 
Saturday, 1 February 2014, 10.30pm Bye week (No telecast) 
Saturday, 8 February 2014, 10.30pm NSW v WA (NIB Stadium) 
Saturday, 15 February 2014, 10.30pm Legends Cup 2014, LFL Australia Championship Game (NIB Stadium)

Here’s what you can look forward to.