Here’s The 411 On TikTok If You Just Dunno What It’s All About

You’ve definitely heard of TikTok in some form, but given it’s still relatively early days, not everyone will be entirely familiar with what it is or why young people are flocking to the streaming service in the millions.

In the second minisode for Sneak Up, our poddy host Jack Colquhoun dives deep into the hype surrounding the global phenomenon.

While Sneak Up has seen a slew of guests come through, like indie royalty Dope Lemon, the bigwigs behind some of our most beloved music festivals, and mural master Brad Eastman (aka Beastman), it was high time we covered a cultural movement that has so rapidly taken over the world.

Senior News Writer and our resident TikTok expert, Brad Esposito, chatted with Jack to unpack it all.

Listen to the two dissect the growing number of Gen Z using the platform for political commentary (on top of their brutal imitation of the Aussie accent), where TikTok needs to go next to avoid the same fate as Vines, and the secret behind the viral platform’s success (money….it was money, mostly).

After you’ve finished devouring the minisode, you can enter our cheeky comp below.

As our next ep is all about sustainability, we’re asking you guys to tell us what concerns you the most about Australia’s future, and we’re slinging $250 Platypus Shoes vouchers to people who voice their opinion.

WIN A $250 PLATYPUS SHOES VOUCHER!

T&C’s apply.

And catch up on all previous episodes of Sneak Up wherever it is you stream your content (or even more convenient, below).

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