Whilst taking a hot minute to recoup from her role in Stranger Things, Millie Bobby Brown has announced that she’s going to launch a whole line of vegan and cruelty-free beauty and skincare, called Florence by Mills. We stan a busy and productive queen.
Dropping the news on her Instagram, Millie Bobby Brown said that she’s been working for the last two years to get everything locked and loaded for the release, which she calls the “love of her life”, and is wrapped in a lilac purple – MBB’s fave shade.
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so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
In the video, she says that she wants her beauty brand to “represent individuality and embracing who you are”. She also hopes the range can be fun and accessible, while also allowing teens to feel sophisticated and adult. None of this costume play-time makeup here, thank you.
The range officially drops around Tuesday August 27 our time, and features a bunch of sweet little treats like the Clean Magic Face Wash, Glow Yeah Lip Oil, Zero Chill Mist Spray, Get That Grime Face Scrub, and Look Alive Eye Balm, as well as few minimal-makeup items like brow gel and mascara.
Considering the 15-year-old has been in and out of makeup chairs since she was a wee lass, having her face slathered with stage-grade makeup, fake blood and all sorts of SFX stuff for Stranger Things, Millie Bobby Brown’s probably got a fair idea of how to introduce teens to makeup and taking care of their skin.
As per Hypebae, the Florence By Mills range will be stocked in US stores like Ulta Beauty and Boots, and you’ll be able to cop it through the online store too. It’s also reported that a portion of the profits will go to the Olivia Hope Foundation, a childhood cancer charity that was launched after Millie’s friend Olivia passed away from Acute Myeloid Leukemia in 2017.