One of the most iconic memes of all time, the Doge meme, just sold as an NFT for a heckin’ $4 million, making it the most expensive meme NFT of all time. Wow.

The meme went up for auction on Tuesday earlier this week by Atsuko Sato, the owner of the iconic dog Kabosu from the meme, and ran for around three days with an intense bidding war before finally being sold.

A bidder named @pleasrdao won the NFT with a final bid of 1,696.9 Ethereum (a type of cryptocurrency). This roughly translates to $4 million, according to the Doge auction site – which, by the way, is fully Doge-themed with the classic rainbow Comic Sans font and everything.

The Doge meme was auctioned off as part of a series of other Doge pictures, where part of the proceeds are going to charity, including the Japanese Red Cross Society and the World Food Programme.

Original Doge Meme
Well doesn’t this bring back war flashbacks.

I’ll be honest – I personally fucking hate the Doge meme. The terms ‘very’, ‘wow’, and ‘much’ when used in the meme context ilicit a visceral revulsion in me that can only be described as deep, deep cringe. But, that being said, I won’t deny that it’s popularity is unmatched (there’s literally a cryptocurrency called Dogecoin) and it probably does deserve to break the meme NFT record, if not as the most loved meme, then as the most irritating one.

The Doge meme is one of a whole bunch of memes that have been converted into ridiculously exxy NFT’s, with the iconic Charlie Bit My Finger, Disaster Girl and Leave Britney Alone memes being just some that have been recently sold.

How someone can afford to pay $4 million for a meme, I don’t know. But hey, there are worse ways to spend your money.