We’re bloody impatient in this fast paced modern day. And with good reason, too. Time is money, after all. Waiting around an arbitrary handful of seconds? Ain’t nobody got time for that.
To that end, the presence of ads on YouTube videos has been a creeping annoyance that’s steadily gotten worse over time.
Now, advertising on web pages is a bloody necessary evil. *points to every corner of this page you are currently reading* But without it, you wouldn’t be able to get the mountains of content that you currently consume for absolutely no charge whatsoever. This shit costs money, yo. And the people working their arses off on it have to get paid somehow.
My point being, that YouTube’s ads prior to videos playing have slowly been getting more and prevalent without any hint of reprieve. 30 second unskippable ads? That’s a bit much.
Fortunately, YouTube is on the verge of launching a way for you to get rid of those ads once and for all. Much in the same way that, say, Spotify Premium lets you do away with ads for good and save stuff offline, the new YouTube premium service will put all ads into the bin and allow you to save videos offline for internet-free use.
Think of how much time you’ll save waiting impatiently for the skip ad button to appear! Imagine syncing a whole mess of Vine supercuts offline to watch whilst you zoom through the air on one of those new fangled aerogyros!
The idea behind the move, obviously, is to generate more money for the now-Google owned company. I mean, if that wasn’t obvious you probably need your head checked. The paid subscription service is expected to cost around $10 per month when it launches at some point in the future, which is a pricepoint designed to keep it competitive with rivals like Netflix or Hulu.
‘Course it’s not all sunshine and roses and such. For Creators, the quiet word is they’ll be forced to participate in the subscription program or face having all their videos set to private. The pricing model of a subscription service is good news for big channels, but for smallers ones battling to create and broadcast content, it could potentially mean a dip in advertising revenue generated.
Nevertheless, the seemingly inevitable is finally happening. When it’s all going down is anyone’s guess. But it’s not much of a stretch to suggest that it’ll be a rousing success.
via The Verge.
