Uber Launches In Newcastle & Central Coast, Taxis Continue To Shit Selves

Ride-sharing. It’s here to stay. Consumers love it. Legislators are slowly “legalising” it. It’s the shake-up the dinosaur-like taxi industry has needed for eons.

And in Australia, Uber is only going from strength to strength.
The premiere ride-sharing megalith has today announced the service will become permanently available in Newcastle, and down the NSW Central Coast, in an area of territory that stretches down to just south of Gosford.

The service was activated in the area as of midday today, with UberX fully up-and-running across the region.

The push into a major regional hub is a massive step for the company in its efforts to get the service up and going throughout the nation. The company confirmed the push in a statement posted earlier this morning:

“In a regional hub where many areas are underserved by public transport, and many more are only accessible by car or taxi, getting around Newcastle and the Central Coast hasn’t been easy. In fact, for most residents, getting a bus or train isn’t an option, and getting a taxi is simply unaffordable.”

“Now anyone, anywhere can push a button and get a ride in minutes, and as we have seen in 400 cities around the world, this will transform the way Newcastle and the Central Coast moves.”

“The introduction of Uber into a regional hub like Newcastle, will have positive effects on many issues the city has been grappling with for years, such as drink-driving; access to work, for those that need it; and reliable access to transport.”

“We believe that ridesharing will be a positive for residents and the local economy, contributing to making Newcastle and the Central Coast a more liveable, economically vibrant and better connected place.”

The regular taxi sector, predictably, is having a shitfit over the expansion, with drivers bemoaning the loss of taxi plate value; the staggeringly over-valued plates suffered a big devaluation hit when the NSW State Government introduced regulatory legislation that allows Uber to operate in the state legally, though owners are being offered Government-funded compensation.

In a rather refreshing response, the NSW Taxi Council welcomed the move, stating that increased competition is good for business, and that if taxis want to compete they’ll simply have to offer better service.
Or, to put it another way:

Source: UberABC News.
Photo: Adam Berry/Getty.