Twitter has undergone a basic re-brand, taking away the company’s signature lowercase ‘t’ and updating its blue bird logo with an almost imperceptible change. But don’t be fooled – there is a lot of meaning behind the small alteration. Twitter’s branding people describe the inspiration for the new bird (without the brevity we’re accustomed to using specifically for its networking platform):
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
If they had said that the point of the bird is that it’s adorable and communicates in short succinct statements just like people do on Twitter we would also be totally cool with that.
Via Business Insider
