Tinder – a not quirky popular mobile telephone application that, in my experience, enables an entire office to hijack a colleague’s account and collectively pose as a prospective mate in order to lure in and extract from an unsuspecting D-grade Australian media personality their wittiest repartee – has today unveiled a wholly original feature taken straight from the Snapchat playbook. 


It’s called ‘Moments’, it really sounds like something that should have been implemented from day one, and not unlike moments lived IRL, Tinder Moments are fleeting encounters gone all too soon – annotated photos that purport to disappear 24 hours after their being sent. 

In an interview with Bloomberg, the Tinder co-founder whose name predestined him for a job as the CEO of a Los Angeles tech start-up, Sean Rad, described Moments’ purpose as being “to help users to get to know their matches better” and stay engaged with the app long after an initial connection is made. It’s also being billed as a feature that’ll hopefully elevate Tinder to the place where it’s considered a social platform to rival Snapchat and Facebook, with Rad hinting that a time in the near future will arise wherein profile alignment with the latter is no longer a compulsory feature. Ergo the idea of having several burner accounts expressly used to solicit well-lit genital self-portraits is no longer the child of your horny, idle brain.


What a time to be alive! We are as gods! The future is now!

Photo via Girls/HBO

via Bloomberg