Instagram, after 6 solid years of keeping up the fight with its original clunky camera logo, has streamlined the shit outta its icon and turned it into a big purple blob that everyone instantly hates for inscrutable reasons.
Look at it. It’s like when you first learned how to fuck around with the gradient options on Microsoft Word and made the most unbelievably fire titles for your Year 2 projects. It’s like when you watched Ryan Gosling in ‘Drive’ once and decided that retro-throwback-chiptune-80s-Miami-LA aesthetic was your aesthetic now.
Okay we get it Instagram update… You went to Coachella
— kelsey darragh (@kelseydarragh) May 11, 2016
They also redesigned the app to moody black & white, which they say makes the pictures stand out more. It also makes it look like a high fashion shoot, so your blurry photos of a single can of VB with hashtag #sundaysesh will look like they’re on the bloody front page of Vogue.
The very notion of brand change is hellish to millennials, who are adrift in a sea of meaninglessness and must anchor themselves to their beloved brands to find even the slightest semblance of truth. They did not like the new Instagram logo.
Me looking for Instagram amongst my apps and realizing it’s that hideous icon. pic.twitter.com/6axDRE8Xsy
— Ria (@riamichelle) May 11, 2016
— Kick (@MatthewKick) May 11, 2016
instagram’s graphic designer today pic.twitter.com/bCPgdlQ3qx
— abdul (@Advil) May 11, 2016
The new Instagram icon looks like candy you’d get at the doctors office
— Crendor (@crendor) May 11, 2016
Also, people are realising that under the fresh paintjob there’s that algorithmic timeline everyone also hates:
Well they did it. New Instagram with the ug logo now features an out-of-order timeline ???? pic.twitter.com/o5dBdBjeOe
— RUMOKO (@RUMOKO) May 11, 2016
Go forth, Gen Y. Embrace the hatred, the confusion. Through the fire you will emerge cleansed and new, ready for shit that actually matters in your life.