
Okay, straight facts: Donald Trump’s election campaign has mobilised millennial American voters, but many are from the feral, “reeee”-screeching, chicken tendie-loving subculture we’ve come to understand as the “alt-right.”
With that in mind, it’s apparently come down to the Trump children to reach out to a broader base of young Americans, and the latest attempt to woo that sweet demographic came from Donald Trump Jr. this morning.
This election is not about Republican vs Democrat it’s about insider vs outsider. It’s time for a change in DC! # pic.twitter.com/0wYBx8DOsp
— Donald Trump Jr. (@DonaldJTrumpJr) September 2, 2016
The sheer audacity of that piccie, and how blatantly it tries to convince the average voter they’re not all that different, was set upon with predictable ferocity by, oh, anyone capable of parsing the image’s unintended subtext.
.@DonaldJTrumpJr yes I want a super outsider like someone who knows nothing about politics at all. My neighbor, Carl. He’s super outside.
— christine teigen (@chrissyteigen) September 3, 2016
I want a president who is a super outsider. Someone who sings to sand and bats at branches and slaps at pavement. So outside and different
— christine teigen (@chrissyteigen) September 3, 2016
I want a president who takes toast out of a toaster with a butter knife because we all do it and it means I can be president
— christine teigen (@chrissyteigen) September 3, 2016
Partner (in crime) John Legend also weighed in:
@DonaldJTrumpJr this election is clearly about odd photos of candidates’ kids.
— John Legend (@johnlegend) September 3, 2016
How is Trump an outsider? Billionaires are outsiders? Is this a Menendez brothers biopic poster? https://t.co/zIxGBi304l
— Judd Apatow (@JuddApatow) September 3, 2016
And then came a torrent of users piling on the, uh, cinematic parallels the photo presented:
— Chris Regan (@ChrisRRegan) September 3, 2016
Obligatory #theylive. pic.twitter.com/y0ksKqhSHL
— Bryant Frazer (@deep_focus) September 3, 2016
This picture of the Trump kids looks like the VHS cover of a late 90s teen horror movie. pic.twitter.com/Q6DYoOC1PR
— pat tobin (@tastefactory) September 3, 2016
“Do you like Huey Lewis and The News?” pic.twitter.com/ZuKpVNTWtj
— Oliver Willis (@owillis) September 3, 2016
Just remember all the good the purge does. #MillennialsForTrump #StudentsForTrump #PurgersForTrump pic.twitter.com/VjDmd1MS1v
— Adam Frazier (@AdamFrazier) September 3, 2016
So, we guess if the campaign wanted to reach voters who idealise hyper-capitalist right wing satire… Job done.