The Internet Reacts To A Touching New Christmas Ad In Typical Fashion

It’s the most wonderful time of the year.

Well, that’s what British retailers would like you to think. In recent years, early November has marked the start of the big-budget, high-concept ads from a slew of UK businesses have pushed into the public conscience, just in time for Christmas. 

You might recall this absolute tear-jerker from Sainsbury’s, boasting production values that could rival some Hollywood blockbusters.

Great. Now, take a breath, collect yourself, and realise that ad isn’t just for a benevolent charity – it’s for a British SUPERMARKET.

As the nuclear arms race that is Christmas advertising only heats up, John Lewis released 2015’s first salvo yesterday with Man On The Moon. Of course, as sci-fi space films have been this year’s bread and butter, the ad sees a lonely, elderly gentleman camped out up there in the darkness. Suddenly, he’s found by a little girl on Earth. The rest proceeds as you’d expect.

My heart hurts a little after that #JohnLewis ad – but I couldn’t help but ruin it by thinking the balloons wouldn’t have made it to him.

— Cherry Wallis (@CherryWallis) November 6, 2015

The shadows on this are all wrong. I don’t think #JohnLewis has been to the Moon – it was filmed in a studio #truth pic.twitter.com/oaT330OUP8

— Toby Earle (@TobyonTV) November 6, 2015

Some smart alec even took the time to outline what exactly would happen to the old chap if he did find himself on the atmosphere-free surface of the moon. Spoiler: it ain’t pretty. It didn’t even take long for someone to mash the thing up with some good ol’ Star Wars hype.