Kayla Itsines‘ domination of the global fitness market has reached another peak.
The 24-year-old has nabbed herself a profile in the NY Times, cementing her place as Australia‘s fitness queen for the under-35s. (Y’know, if winning our Blogster Award in the Lifestyle category hadn’t done it already .)
NY Times‘s Courtney Rubin calls her “Instagram’s biggest fitness star”, and she’s not wrong. Kayla’s own Insta feed has clocked up 4.6 million followers (so far), and that doesn’t even take into account the thousands of accounts with ‘BBG’ in the handle (for her Bikini Body Guides) and millions upon millions of hashtags: #bbg #kaylasbbg #deathbykayla etc.
Most of the interview talks about Kayla’s total social media domination, and the fact that she got there without posting carefully curated photos of her life / face / outfits.
“Her ab photos — arguably the only thing she posts that could inspire an inferiority complex — rarely show her face, just a torso on a bed or the floor.
““I’m not like, you know, selfie!” Ms. Itsines said, making a duck face and pretending to take a picture. “If you feel good about yourself, you don’t mind helping other people feel good about themselves. I feel so good about myself that I don’t need to post me, me, me, me, me.”
“As she spoke, her voice rose and she leaned forward, pressing her hands down on the sofa as if she was about to leap up with enthusiasm. She was wearing a rose-gold Apple Watch and white Nikes with white socks, the whites so bright they were almost fluorescent, and yet Ms. Itsines pointed out an invisible speck of dirt on the tongue of her right shoe that nearly prevented her from wearing it.”
It’s not always a kind piece – especially that last line, which reads a little snarky, imo – but it’s a big bloody deal. Just under a year ago she was “fast becoming the new fitness queen of Australia”, and by landing her face on an NYC masthead, she kinda now is.
Go you good thing .
Have a read of it here: http://www.nytimes.com/2016/03/17/fashion/kayla-itsines-instagram-fitness-star.html
P.S. We had a chat to Kayla about being the One Direction of the fitness world – fans literally scream themselves stupid at any one of her sold-out Bootcamp events – late last year; watch it below.
Source: NY Times.
Photo: Kayla Itsines / Instagram.