Snapchat Introduce Geofilters, Vance Joy To International Audiences


Vance Joy’s saccharine triple j Hottest 100 topping ditty ‘Riptide’ can finally say it has served its sole purpose in this life and the next now that it provides the soundtrack to a thirty second spot announcing an update to an app that people use to take photos of their coffee cups.   
¯__/¯
Snapchat overnight introduced both Vance Joy to an international audience and location-based ‘Geofilters‘ that, depending on your location, let you apply cartoonish stickers to enhance predictably terrible photographs of you working out at SoulCycle © [SPONSORED], you at Disneyland Family Resort ® [SPONSORED] and you fondling your sex organs [probably SPONSORED].
Per a report in Mashable, the new location-based filter feature officially launched on Tuesday, but in an effort to edge out an increasing number of competitor appsthe douchey/wily tech startup has been testing the feature in certain locations for a while. While Geofilters are currently applicable in locations like the neighbourhoods of Los Angeles and New York, Australian-themed sticker filters will no doubt follow suit. 
Imagine: hotdog legs when you capture a moment on a beach in Queensland; an imitation Banksy when you Snap in a Melbourne laneway; a near empty hourglass as you wile away what could be the last hour of your life in a queue waiting for ice cream in Sydney. You know, fun, important stuff. 

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