Snapchat Honour Prince’s Legacy With Literal ‘Purple Rain’ Filter

Snapchat angered everyone yesterday with their not-so-racially-sensitive Bob Marley filter, but they’re clearly trying to redeem themselves (despite the public’s requests that they don’t):

But, after the devastating news this morning of music icon Prince‘s passing, Snapchat have indeed created a ‘Purple Rain’ filter in honour of the incredibly influential musician. 

To get the filter, all you have to do is update your Snapchat app, snap a picture, then swipe left. 

If you can’t see it yet, don’t stress – they’re still rolling it out worldwide.
While you’re waiting, re-watch this iconic footage of Prince performing ‘Purple Rain*in the rain* at the Superbowl in 2007:
Source/Photo: LA Times.

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