Smell like an inimitably successful and music icon man, man.
Jay Z will be bulking up his lengthy resume that starts with “I am music” and “Beyoncé is literally my wife” by doing as celebrities do, and releasing a fragrance in his honour. The fragrance is simply called “Gold Jay Z“, and will be released on the sale-frenzy day Black Friday in the US (November 29) to hoards of bros who will take any step closer to baring a vague semblance to Mr Carter.
According to THR, Jay Z teamed up with “perfumer extraordinaire”, as affirmed by his elegant name, Ilias Ermenidis, to produce a scent that smells like victory, money, dreams. Ermenidis told everyone what they already knew about Jay Z in a statement describing the process: “He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z.”
But, pray tell, what does a precious waft “vibrant ambitious part of Jay Z’s charismatic persona” actually smell like? I would have assumed that the fragrance was simply made from the “effortless style” of natural beads of Jay Z’s swaggy sweat, sweetened with a hint of angelic perfection from Beyoncé and/or Blue Ivy’s hair; alas “Gold Jay Z” is not a rancid polyjuice potion and instead contains an achingly pretentious list of ingredients that provide a sensory experience screaming Jay Z. The fragrance is supposedly “perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry…[with a] refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper.” Moreover, the scent is rounded off with “patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.”
Mmmm. I have absolutely no idea what all of those things are or what the hell it will sound like. But still. Would buy.
Via THR.
