And another one bites the dust: Bauer Media has announced it will immediately cease publication of Shop Til You Drop magazine, with the autumn issue currently on stands being the final one.
As per reports in Mumbrella, CEO Nick Chan said that “as a seasonal edit of the best in fashion and beauty, the frequency of Shop no longer meets the needs of today’s shopper. While these decisions are always regrettable, it’s clear market and business realities mean the quarterly magazine is not sustainable.”
The title moved to a quarterly print run in October 2014, which seems the complete opposite of the constant flow of fashion products to purchase via our Instagram feeds and some very well-comped bloggers.
And despite Bauer announcing a “viability audit” of all its titles last October – shortly before closing iconic Aussie title Dolly Magazine, sob – it said just last month that it had no plan to shut up Shop.
Chan said the gap left by the mag would be filled by its other titles.
“Our portfolio of leading women’s brands including Elle, Cosmopolitan and Harper’s Bazaar continue to showcase the latest fashion and beauty trends across multiple platforms with increased regularity,” he said.
Photo: Bauer Media.