Truly Earth-shattering stuff. The site, which literally has a livestream of a pink, beating heart and little else, is oddly soothing as you watch it beat away. It could, obviously, be a generated loop of an animation and nobody would know any better, but this is art, people, so let LaBeouf have his fun.
Look at li’l LaBeouf go:
The manifesto that went with the piece, however, is the real work of
pretension art here:
When people say, “listen to your heart”, they are urging us to tune in to the loving side of our selves; the imaginative, the intuitive, the compassionate, the inner wisdom we all possess. They are telling us to listen to our passion.
As we roam the SXSW festival, the data of my heart will roam the networks, transmitted live at FOLLOW-MY-HEART.NET for us to follow together in real time for the duration. With our physical distance collapsed by the networks, that innermost and most intimate of rhythms will be rendered immediate on our digital screens.
Like cats have whiskers, we too are born with a guidance system: our heart. It is our inner GPS, our map, and our guide. It promises to lead us down the path of maximum fulfillment. If you #FOLLOWMYHEART, it may lead to yours.
Follow Shia’s heart over here.
Lead image by Gareth Cattermole via Getty.