Sam McIntosh and Derek Rielly, the possibly mad founders of surf/fashion bible Stab Magazine like to laugh in the face of danger. Not only did they release their first issue in 2004 (totally ignoring the whole ‘print media is dying’ thing), they barely think twice about throwing huge piles of cash at something if it means they’ll get that most ridiculous perfect shot.
Here are five things they’ve done that err on the riskier side of life.
ISSUE 1 – For their very first issue, the boys hired a chopper, threw a couple of photographers inside and got them to capture the sweet moves of Taj Burrow all from 100 feet up in the air. If that’s not starting with a bang, we don’t know what is.
ISSUE 16 – Sam and Derek decided to take the hardest, most manliest of men – Bra Boy Koby Abberton – and pop him in a g-string, cowboy hat and lovely elbow length gloves. To top it off, they gave him fire-red plastic pistols, towed him into an eight-foot wave and just let him go for it.
ISSUE 32 – For a magazine that goes out bi-monthly, it’s fair to say it takes a great deal of time to put each issue together. Keen to mix things up, and possibly fuelled by his rather large ‘editor ego’, Derek had the stupid brilliant idea of putting the magazine together in two weeks. The results weren’t actually half bad.
ISSUE 38 – It was the age-old story. A young woman enters a modeling comp, wins and gets the chance to appear on the front cover of a reputable magazine. The magazine turned out to be STAB and the girl turned out to be completely naked, save for a rather large amount of text written on her by artist Steve Gorrow. Oh, the girl was also 16.
ISSUE 50 – Your 50th issue is pretty damn good milestone to reach and, quite rightly, the boys wanted to celebrate with a bang. Literally. They strapped some flares to Jordy Smith’s board and just let him carve. it. up.
If you want to learn how to take risks from the boys who, let’s face it, probably wouldn’t know how to live a boring life, sign up for their Pedestrian Coach session now.
