Look, you gotta feel bad for people who do corporate social media. They bear the brunt of the horror of customer backlash without actually sharing in the incredible spoils of corporate wealth. It’s a tough slog.
And there’s no tougher slog than the struggle of whoever was running Queensland Rail‘s social channels yesterday morning, when a track fault, storm damage, and a broken down train caused unbelievable chaos on the rail network. Suffice to say, there was a bit of lateness.
Byt 12:30pm there were still customers waiting half an hour for trains, and the Queensland Rail Twitter delivered a single message in return – a wordless scream into the void, a grinning emoji worthy of Jared Leto‘s Joker himself.
After an explosion of anger from Queensland commuters, the tweet was deleted – and the company says they ultimately don’t know who did it. Guess that one wasn’t workshopped.
@nick__w We apologise for the emoji tweet which has now been deleted as it did not come from within our team. We are investigating asap.
— Queensland Rail (@QueenslandRail) December 8, 2016
Hmm, the old WE WERE HACKED line probably doesn’t hold up here. Probably just a frustrated social media executive smashed it out after reading 1000 angry tweets. Can’t blame ’em to be honest.
Queensland Premier Annastacia Palaszczuk said the rail company’s social media response was inadequate, without specifically calling out the offending emoji.
“I do believe that Queensland Rail should have been more proactive in letting people know about the issues,” she said. “Frankly, it’s not good enough.”
There you have it, folks. Never tweet.
Source: News.com.au.
Photo: Getty Images.
