Pop Culture Website Falls For An April Fools Prank, Internet Reacts

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Published

March 31, 2015

Well, this is embarrassing.

Sometimes in the media biz you’ve got to be acutely aware of certain things like the date. Or, more specifically, what tomorrow’s date is.

Earlier today we posted a thing about a thing that wasn’t supposed to be revealed as being a thing until tomorrow.

Tomorrow being the 1st of April, in the year of lord Two Thousand and Fifteen.

I think you can see where we’re going with this.

Anyway, we got bit. Fortunately the entire Australian media industry was there to point it out to us many times over. And for that we ~could not be more grateful~.

Did @pedestriandaily take an #AprilFools release srsly? I don’t know anymore IT’S ALL SO META. They broke embargo tho pic.twitter.com/h2Wlorq0lL

— Susannah Guthrie (@susguthrie) March 31, 2015

We all saw that @pedestriandaily. All of us.

— Harrison Cartwright (@hazandstuff) March 31, 2015

dum dums RT @hazandstuff: We all saw that @pedestriandaily. All of us.

— Stephanie Anderson (@stefinitely85) March 31, 2015

Welp Pedestrian, maybe check that embargo date. http://t.co/PydHb6Ifct pic.twitter.com/UfRCGXFd8v

— steph harmon (@stephharmon) March 31, 2015

Australia’s first victim of April Fool’s is @pedestriandaily on the 31st of March.

Oh god it begins. pic.twitter.com/bEpI3NQepR

— Mark Di Stefano (@MarkDiStef) March 31, 2015

@MarkDiStef April Fools nonsense aside, what is with breaking embargoes? Hope they have fun with Kraft corporate comms… @pedestriandaily

— Amy Feldtmann (@AmyFeldtmann) March 31, 2015

Thanks for being the safety net we wish we’d had an hour ago, gang.

And, as always, thanks for visiting PEDESTRIAN.TV.