Well, this is embarrassing.
Sometimes in the media biz you’ve got to be acutely aware of certain things like the date. Or, more specifically, what tomorrow’s date is.
Earlier today we posted a thing about a thing that wasn’t supposed to be revealed as being a thing until tomorrow.
Tomorrow being the 1st of April, in the year of lord Two Thousand and Fifteen.
I think you can see where we’re going with this.
Anyway, we got bit. Fortunately the entire Australian media industry was there to point it out to us many times over. And for that we ~could not be more grateful~.
— Susannah Guthrie (@susguthrie) March 31, 2015
We all saw that @pedestriandaily. All of us.
— Harrison Cartwright (@hazandstuff) March 31, 2015
— Stephanie Anderson (@stefinitely85) March 31, 2015
— steph harmon (@stephharmon) March 31, 2015
Australia’s first victim of April Fool’s is @pedestriandaily on the 31st of March.
Oh god it begins. pic.twitter.com/bEpI3NQepR
— Mark Di Stefano (@MarkDiStef) March 31, 2015
— Amy Feldtmann (@AmyFeldtmann) March 31, 2015
Thanks for being the safety net we wish we’d had an hour ago, gang.
And, as always, thanks for visiting PEDESTRIAN.TV.