If your job title contains the terms “social media”, “brand”, “community”, “campaign” or “promotion”, this story, right here, is for you. Hell, we can even distill it into one sentence: don’t ever give the general public the opportunity to put their words on your page.
You’d think the smouldering wrecks that are Mountain Dew’s infamous “Fapple” campaign or the heinously racist-enabling New England Patriots Twitter fiasco would have stopped McDonald’s New Zealand from embarking on their “Create Your Taste” promo.
Well, after the internet discovered they had the ability to create their own burgs online – and display them in a veritable rogue’s gallery – the results were utterly predictable. Mickey D’s has since shut that shit down, but not before the folks over at NeoGaf forums snapped some screenshots: