General Pants Has Out-General Pantsed Itself With A New Concept Store

The latest General Pants store to open deadset has a tattoo parlour and record store, and we are absolutely not joking.

The George St, Sydney store, which opened last night, aims to encompass all elements of music, art, and pop culture “that deliver the General Pants lifestyle”.

As well as the tattoo parlour and record shop, the 1000sqm space also offers a chillout zone (with couches and free WiFi, for when you cannot bear shopping a second longer), complimentary Frozen Cokes, a specialty sneaker wall, shop-in-shops for certain brands sold through General Pants (like Ksubi), a permanent DJ deck (with vinyl turntables) that’ll feature rotating local talent, and street art on the walls by Kentaro Yoshida, Steen Jones and Alex Lehours.

The pop-up tattoo studio will feature rotating artists from The Darling Parlour, who kindly offered free tatts to those lucky enough to head along to the launch party on Thursday.

You never know when the urge for spontaneous ink will arise, after all.

If it all seems absolutely insane, then that’s kind of the way they want it.

“In this current hyper competitive market, you’ve got to know when to step forward and when to jump,” said General Pants CEO Craig King. “Now’s the time to jump.”

TBQH, any shop that provides a comfy place to sit and free WiFi has us pretty much sold.

The store is officially open as of today onward at 413 George St, Sydney.