A helpful tip to all social media managers out there: if your company is on the wrong side of climate change, maybe try doing your absolute best not to remind people of that on World Earth Day.
This ~hot tip~ today comes courtesy of the Adani Group, who legit sent out this shockingly ill-advised tweet and are now getting rightly dragged for it.
Tomorrow is #WorldEarthDay. Time to reflect and do our bit. What are some of the things you do for the environment? pic.twitter.com/qyX8pKDTV5
— Adani Group (@AdaniOnline) April 21, 2016
“What are some of the things you do for the environment?” they asked, even as they work on expanding the coal terminal at Abbot Point, which experts agree would be devastating for the Great Barrier Reef.
Well Adani, today I murdered the Great Barrier Reef, wait, no that was you. https://t.co/AfytIjnWtJ
— Tim Beshara (@Tim_Beshara) April 21, 2016
Adani Group has a history of leaving a wake of environmental destruction in their path, but honestly. Did anyone not see this one coming?
.@AdaniOnline
Get out of my country.
Don’t believe our govt, they’re liars
Australians will NOT let you destroy our #GreatBarrierReef— Kirrina Barry (@KirrinaBarry) April 21, 2016
@AdaniOnline First thing I like to do is leave the coal in the ground so we don’t all cook. What about you?
— Russell Dovey (@Antipaganda) April 21, 2016
Reject @AdaniOnline My first step: refuse to trade with anyone financing fossil fuel developments, like #Adani, for example.
— Fran Barlow (@fran_b__) April 22, 2016
Everyday is #WorldEarthDay I am building a movement 2 stop @AdaniOnline from digging coal, destroying Aus #reef #indigenousculture #climate
— James Dagher (@Daghz) April 21, 2016
@AdaniOnline here’s a tip. Stop digging up coals clean up after yourselves.
— janet eades (@janetbackstage) April 21, 2016
I started building the worlds largest coal mine not far from the worlds largest coral bleach. Oh wait. That was you. https://t.co/6phjZ7xPcL
— Je Suis Paris (@DavidParis) April 22, 2016
What industry are you in again, Adani? https://t.co/2rJFR2xWu8
— Asher Wolf (@Asher_Wolf) April 22, 2016
GetUp! said they couldn’t “be trusted with a backyard swimming pool, let alone the Great Barrier Reef.”