Memes Be Damned, Experts Reckon Pollies Are Still Misusing Social Media

You’d think that reaching a rapidly-growing audience on equally prominent platforms would be a total priority for pollies, whose livelihoods depend on how much we don’t hate them. 

You’d think. 

Yet, according to common sense a marketing expert at the University of Western Australia, our elected officials are doing a quantifiably rubbish job at reaching their constituents with this newfangled technology. 

Makes sense. TBF, we’ve been gifted with some absolute doozies.

In regards to how our pollies treat Facebook, Twitter and the ever-growing cavalcade of online platforms, associate professor Paul Harrigan told the ABC “they’re treating these two-way channels like traditional one-way channels.”

That’s not on, especially when us young guns engage politically with such nuanced takes as this:

The problem also stems further than just shutting down conversation, it might also translate to a perception of serious exclusiveness. 

Harrigan reckons problems arise when pollies cook up policies in closed rooms – good! – and dump them on voters on social media – bad! – without any apparent public consultation:
“It comes across as not understanding the way the younger generation wants to engage at all.”
The ABC also spoke to strategist Ruth Callaghan, who backed that view up. She said “you cannot keep having a one-way conversation with the public, the public wants you to hear them, not the other way around.”

Especially when that conversation involves, *sigh*, dank memes. 

While some senators – here’s looking at you, Ludders – have upped their quotient of spicy social media content, it’ll still probably be a while before our heads of state fully grasp the potency of a well-timed dat boi – or whatever hellish analogue will be relevant in ten minutes’ time. 

Source: ABC. 
Photo: Stefan Postles / Getty.