May the fourth is a wonderful date. It brings Star Wars fans together, and it also gives those of us who are not-so-vocal about our nerd-dom a brief window to be loud and be proud.
It’s also fun seeing people who absolutely fucking hate Star Wars get really agro about the overwhelming amount of force-related statuses on their feeds.
But one of the greatest things about Star Wars Day is watching brands try to get in on the action, and 9 times out of 10, fail horrendously. S/O to any company who accidentally said something Star Trek-related.
So, we’ve compiled some of the absolute best, and the absolute worst branded Star Wars content we’ve seen today. There’s some corkers.
NSW POLICE Relating a state police body to the drone army dedicated to destroying a rebellion of people fighting for justice: maybe not such a cool idea.
— NSW Police (@nswpolice) May 3, 2016
SINAR PROJECT A non-for-profit campaigning for the transparency of federal government, relating their fight to a dictatorship of extreme power and secrecy? The *SHADE*, omg.
— Sinar Project (@sinarproject) May 4, 2016
LENOVO Seriously, the name of your new computer is literally one letter off being ‘Yoda‘, but this is the pun you landed on? Man, y’all should’ve had another coffee.
— Lenovo ANZ (@LenovoANZ) May 4, 2016
LIPSTIQ Ah yes, if there’s anything about Star Wars that *must* be the central focus of a branded tweet, it is, of course, incest. Nice.
— lipstiqdotcom (@lipstiqdotcom) May 4, 2016
AUSTRALIAN TAX OFFICE Okay but like they’re clones so the Empire definitely provided the uniforms, but w/e. The federal budget came out less than 24 hours ago, can we just have like, three seconds to focus on Star Wars and not how depressing paying taxes is please? Jfc.
— ato.gov.au (@ato_gov_au) May 4, 2016
MCARTHUR FACE PRODUCTS Firstly, ya might’ve misunderstood the quote, ‘May the force be with you’. Secondly, how can the force be beautiful? The force can’t be seen. The force is an indescribable energy and way of being. GTFO.
— McArthur Natural (@McArthurNatural) May 4, 2016
HUNGRY JACKS Yeah, the pun isn’t the newest we’ve ever heard but you know what? They’ve put in effort here, that graphic is dope, there’s multiple jokes there and we have mad respect for that. And sauce is cool, same as the force.
— Hungry Jack’s (@HungryJacksAU) May 4, 2016
PLATRONICS GAMING The ardent terribleness of this has me in a metaphorical force chokehold that I do not even want to end because this is so lame.
— PlantronicsGamingANZ (@PLTgaming_AU) May 4, 2016
TRIPLE J You know what makes a good branded tweet? Subtlety. This is just plain fucking good. The force is so bloody strong here that Qui-Gon Jinn can feel it; the bloke is turning in his grave.
May The 4th Be With You… pic.twitter.com/MChS1SjCe9
— triple j (@triplej) May 4, 2016
AUSTRALIAN OPEN My god, I am reeling at how much fkn effort went into this, just for a split-second wink from a cartoon tennis ball. Jesus, what an anti-climax.
Happy @starwars Day,
We can now reveal the true identity of Darth Vader ??
— Australian Open (@AustralianOpen) May 4, 2016
SYDNEY AIRPORT This branded tweet is so goddamn dope, because that plane is 110% real and tonnes of people wouldn’t have even known about it’s existence and oh god I am so glad I do now. Apparently this R2-D2 plane landed at Vancouver Airport today.
— Sydney Airport (@SydneyAirport) May 3, 2016
NEWSCORP Yes, we get it, people dress up their dogs. It’s cute. It’s easy engagement. You can do better, y’know?
— news.com.au (@newscomauHQ) May 3, 2016
QUEENSLAND UNI OF TECHNOLOGY Aww you guys. You adapted the crawl into your own, to talk about the enormous growing into oneself during the period of student hardship. That’s real cute. Nice.
— QUT (@QUT) May 3, 2016
And so here we are. May with force be with us all on this sacred day, that not even a crappily-photoshopped play on a company logo can ruin.
Happy Star Wars Day, from PEDESTRIAN.TV.
Photo: HeroImages / Getty.