May the fourth is a wonderful date. It brings Star Wars fans together, and it also gives those of us who are not-so-vocal about our nerd-dom a brief window to be loud and be proud. 

It’s also fun seeing people who absolutely fucking hate Star Wars get really agro about the overwhelming amount of force-related statuses on their feeds. 

But one of the greatest things about Star Wars Day is watching brands try to get in on the action, and 9 times out of 10, fail horrendously. S/O to any company who accidentally said something Star Trek-related. 

So, we’ve compiled some of the absolute best, and the absolute worst branded Star Wars content we’ve seen today. There’s some corkers. 

Enjoy, force-users. 

NSW POLICE May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Relating a state police body to the drone army dedicated to destroying a rebellion of people fighting for justice: maybe not such a cool idea.

SINAR PROJECT May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It A non-for-profit campaigning for the transparency of federal government, relating their fight to a dictatorship of extreme power and secrecy? The *SHADE*, omg. 

 

LENOVO May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Seriously, the name of your new computer is literally one letter off being ‘Yoda‘, but this is the pun you landed on? Man, y’all should’ve had another coffee.

LIPSTIQ May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Ah yes, if there’s anything about Star Wars that *must* be the central focus of a branded tweet, it is, of course, incest. Nice. 

AUSTRALIAN TAX OFFICE May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Okay but like they’re clones so the Empire definitely provided the uniforms, but w/e. The federal budget came out less than 24 hours ago, can we just have like, three seconds to focus on Star Wars and not how depressing paying taxes is please? Jfc.

MCARTHUR FACE PRODUCTS May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Firstly, ya might’ve misunderstood the quote, ‘May the force be with you’. Secondly, how can the force be beautiful? The force can’t be seen. The force is an indescribable energy and way of being. GTFO. 

HUNGRY JACKS May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Yeah, the pun isn’t the newest we’ve ever heard but you know what? They’ve put in effort here, that graphic is dope, there’s multiple jokes there and we have mad respect for that. And sauce is cool, same as the force.

PLATRONICS GAMING May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It The ardent terribleness of this has me in a metaphorical force chokehold that I do not even want to end because this is so lame. 

TRIPLE J May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It You know what makes a good branded tweet? Subtlety. This is just plain fucking good. The force is so bloody strong here that Qui-Gon Jinn can feel it; the bloke is turning in his grave. 

AUSTRALIAN OPEN May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It My god, I am reeling at how much fkn effort went into this, just for a split-second wink from a cartoon tennis ball. Jesus, what an anti-climax.

SYDNEY AIRPORT May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It This branded tweet is so goddamn dope, because that plane is 110% real and tonnes of people wouldn’t have even known about it’s existence and oh god I am so glad I do now. Apparently this R2-D2 plane landed at Vancouver Airport today. 

NEWSCORP May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed ItYes, we get it, people dress up their dogs. It’s cute. It’s easy engagement. You can do better, y’know? 

QUEENSLAND UNI OF TECHNOLOGY May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It Aww you guys. You adapted the crawl into your own, to talk about the enormous growing into oneself during the period of student hardship. That’s real cute. Nice. 

And so here we are. May with force be with us all on this sacred day, that not even a crappily-photoshopped play on a company logo can ruin. 

Happy Star Wars Day, from PEDESTRIAN.TV.

May The 4th Be With You: Some Brands Got It & Others Jar Jar Binksed It

Photo: HeroImages / Getty