FFS.
For a split second, the world felt a glimmer of hope that something good, nay GREAT, was coming: a burger collaboration between long-time enemies Burger King and McDonald’s.
Its name was to be ‘The McWhopper’ aka the best components of both the Big Mac and Whopper smushed together to form a delicious burger baby of meat, cheese, onions, soft bun and special sauce.
But we’ll never know, because MACCAS BLEW IT.
Before we go into the details, here’s a bit of background:
BK’s dream was one burger to rule them all, and they took it really seriously, taking out full-page ads in Wednesday’s The New York Times and Chicago Tribune to propose the “McWhopper,” a hybrid burger that would be sold for one day only on September 21 to coincide with the UN-sanctioned, anti-conflict Peace Day.
In keeping with the theme of world peace, BK suggested the McWhopper pop-up shop be based out of a parking lot in Atlanta, which is apparently the meeting point between both company’s headquarters.
They even set up a fancy schmancy Tumblr outlining their proposal for the would-be marriage of burger greats, where they legit covered all bases.
Packaging:
Staff uniforms:
A peace treaty drafted on a napkin:
BK even thought of how to make the burger fairly and squarely, proposing six ingredients from each the Big Mac and Whopper.
Best of all, it was going to be free.
“In keeping with the 2015 Peace Day theme, ‘Who will you make peace with?’, we propose guests pay for their McWhopper not with money, but by declaring their very own tray matt truces,” Burger King said.
Rounding out the proposal was a nice little ‘the ball is in your court’ message:
“All these ingredients come together to build the burger some said would never happen. Some say the same thing about world peace. Together, let’s prove them wrong on Peace Day, Sept. 21, 2015. Everything in our proposal is up for discussion, from the name right through to the packaging. The only thing we can’t change is the date. So, let’s talk soon.”
The foundation had been built, the stage set… but Maccas didn’t want a bar of it.
CEO Steve Easterbrook posting this soggy AF response to the company Facebook page:
Dear Burger King, Inspiration for a good cause… great idea. We love the intention but think our two brands could…
Posted by McDonald’s on Wednesday, August 26, 2015
Way to go and take a shit on the world’s dreams, guys!
No one was at all down with Maccas’ response:
BAD, BAD, BAD.
#RIPMCWHOPPER.
Images via Facebook/Tumblr.
