Activewear chain Lululemon has fired an art director for promoting a ‘Bat Fried Rice’ shirt amid the coronavirus pandemic, TMZ reports.
In a now-deleted Instagram post, Sluder thanked shoppers for their support and sense of humour.
“Where did COVID-19 come from? Nothing is certain, but we know a bat was involved,” he wrote.
The hashtag “Lululemon insults China” went viral, with some commentators demanding a boycott of the brand.
“The image and the post were inappropriate and inexcusable. We acted immediately, and the person involved is no longer an employee of Lululemon.”