LEGO Does Real Good, Releases First-Ever Brick Figure With A Disability

It’s kinda one of those things that, once it’s a thing, you wonder why the hell it *wasn’t* a thing for so long butttttt LEGO has just released the first-ever disabled brick figure.

Spotted at the Nuremberg and London toy fairs but yet to be officially introduced, the beanie-wearing character sits in a wheelchair alongside a v. v. v. cute lego helper dog.
Check him out in a park scene from Lego’s new City collection, release date TBC.
It’s a step in the right direction for LEGO, who have copped a heap of flack over the lack of diversity in its figures of late.
A campaign launched last year, called #ToyLikeMe, resulted in 20K-plus signatures to a Change.org petition calling for LEGO to acknowledge people with disabilities as a leading provider of children’s toys.
“The brand continues to exclude 150 million disabled children worldwide by failing to positively represent them in its products,” the campaign’s co-founder Rebecca Atkinson said. “This is more than just about sales figures or disability access, it’s about changing cultural perceptions.”
Well, LEGO listened and the #ToyLikeMe organisers are understandably chuffed.

BOOM!!!! We’ve got genuine tears of joy right now. LEGO you’ve just rocked our brick built world! Lego have listened to…

Posted by Toy Like Me on Wednesday, January 27, 2016

10/10 WORK LEGO.

Now let’s keep the momentum going and introduce some folks with hearing aids, walking frames and / or sticks.
Source: The Guardian.
Photo: Promobricks.

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