The presentation used to pitch the colossally broken Fyre Festival to potential investors has been leaked, revealing the cavalcade of buzzwords and half-cooked ideas that led to the event’s demise.
Obtained by
Vanity Fair, the 43-page pitch deck references Fyre’s network of influencers on a near-constant basis, while only
just outlining how the hell the festival itself would work. It’s a document that seems stunningly light on details for a process as involved as setting up a luxury island music festival.
Cop this: the document touches on the details of the actual event in all of four pages. It spends seven listing its clutch of influencers – named “Fyre Starters”, of course – while harping on about their collective reach on social media.
via Vanity Fair.
Adding to that bumper crop of social media madness is the inclusion of FuckJerry as part of “The Fyre Squad.” Yep, the company hired the services of the meme urchin to reference “in-depth analytics to ensure that the data behind content performance is aligned with creative direction.” Cool.
via Vanity Fair.
If you’re keen to see how they thought the festival would pan out, cop a squiz at the slide which suggests G.O.O.D Music, Major Lazer and Disclosure would be on deck to entertain a full complement of 40,000 punters. Of course, absolutely none of that happened.
via Vanity Fair.
The one page which actually lists the festival’s brand sponsors shows that Snapchat was signed on yonks ago. That suggests organisers were initially more concerned about locking down social media coverage than, you know, confirming food suppliers or even ensuring there’d be proper accomodation.
via Vanity Fair.
Fyre’s supposed strategy to
“capture brand revenue” is also uniquely, uh, simplistic. Your guess is as good as ours as to how this chart is
“360” anything, and the only element that seems to be missing is
“Step 4: Profit.”
via Vanity Fair.
For what it’s worth, the company wanted to raise US $25 million for the fest and its other endeavours, and attempted to do so with this presentation.
As for the influencers that Fyre held so dear, nearly all of ’em dropped those Instagram posts as soon as shit hit the fan.
This pitch also confirms that they
were compensated
for the posts, which means they
should have been marked as advertisements.
A massive lawsuit has been levelled against Fyre for the clusterfuck, but should push come to shove, the
Federal Trade Commission may also take action against the likes of
Kendall Jenner, Emily Ratajkowski, and
Bella Hadid for the omission.
If you want to have a squiz at the deeply flawed and very schadenfreude-y document, you can do so
here.
