A new TV spot from the Labor Party has come under fire for asking business owners to “employ Australians first” while showcasing a remarkably white contingent of representative workers. 

The piece, which was highlighted by Nine News last night, shows Labor leader Bill Shorten espousing his party’s emphasis on hiring local talent, before focusing on the very, very white group of “employees.” 

Aside from casually resembling a commercial for a superannuation fund, critics have lambasted the ad for implying that “Australian” directly correlates with ‘white’, with some saying the ad’s casting is an indicator of outright racism. 

The ad comes just before the Coalition government hands down the Federal Budget. It also comes only a couple of weeks after it was revealed that the the 457 foreign worker visa program will be abolished, with Prime Minister Malcolm Turnbull saying “Australian workers must have priority for Australian jobs.”

PEDESTRIAN.TV has contacted Bill Shorten’s office for comment.

Source: Nine News. 
Photo: @KetanJ0 / Twitter.