Writer, director and man gunning for the world record for utterances of the phrase “…and shit” Kevin Smith has never been one to shy away from his affections for twenty minutes past the hour of four in the afternoon. His Royal Highness has littered his body of work with references to marijuana, to the point where viewing certain special editions of his films can result in a contact high.
Gearing up for the release of his new horror film Tusk, Smith’s somehow found a way to incorporate this weedy love into the shameless promotion needed to pimp out the film, and the end result can pretty much end movie tie-ins as a concept. It’s over. It’s been clocked. We’ve reached peak ridiculousness.
The film’s distribution company is teaming up with a medical marijuana dispensary in Studio City, California, to release two strains of weed that are named for the movie. The store, named Buds & Roses, will start carrying both Mr. Tusk – reportedly an intense high – and White Walrus – which will be far more mellow.
Whilst on paper this seems like something of an odd – if not brilliant – move, the movie itself looks downright fucking bizarre and kind of demands some sort brain bending in order to get a solid grasp on it, and the fact that it’s happening to you.
Just check out the godforsaken trailer, would you?
Yeaaaaaaaah.
Now if only this had existed in an official capacity years ago. Terrence Malick handing out tabs of acid at screenings of The Tree of Life would’ve made things real, real interesting.
Tusk stars Justin Long, Michael Parks, Hayley Joel Osment and Genesis Rodriguez. It’ll hit theatres in the US later this month.
Photo: Jonathan Leibson via Getty Images.
