Melbourne Design Week officially kicked off yesterday, and the scenes are already as devastatingly aesthetic as you’d imagine.
Taking over the city from the 15th to the 25th of March, the week is a dedicated celebration of the showrooms, exhibitions and contemporary design practices that make Melbourne such a delightfully-vibrant, deeply-liveable city.
One of the most exciting installations to hit town in 2018 is by LA-based balloon designer Jihan Zencirli, aka Geronimo. The name mightn’t ring a bell, but we’d hazard a guess her work has found it’s way into your discover feed, most likely via the Kardashians.
She’s created show-stopping works of art for the likes of Oprah, Gwyneth Paltrow and Kanye West:
And her latest client is none other than our fair Melbourne:
The peachy installation can be seen at Hub Furniture’s showroom in Abbotsford, and it features a whopping 7,000 biodegradable balloons.
It’s her first-ever public Australian installation, and the 39m façade she’s covered in her signature colourful air sacks will probably blow your Instagram up this weekend.
Alongside the installation in Abbotsford there are two others – one at the Hub General Store on Exhibition Street, and another at their Collingwood store that looks like a big, juicy bunch of grapes:
Geronimo’s designs have been seen all over the world, including the Chanel runway and most recently as part of the New York City Ballet’s Art Series event:
There’s a bunch of other cool stuff going down in Melbourne this week as a part of Melbourne Design Week, including (but not limited to) the Melbourne Art Book Fair and a tonne of free short talks with renowned local and international practitioners.
You can read the full 2018 program at the National Gallery of Victoria website, here.