It’s a glorious Monday, which means we’re back for another episode of 15 Minutes, the Facebook Watch series in which Nina Oyama travels around Oz each week reliving the most iconic viral moments in history, and those responsible for them.

In this week’s peek behind the meme curtain, Nina sits down with Melburnian performer and energy producer Josh Saunders (I stan the title ‘energy producer’ and want it on my LinkedIn profile immediately).

At 19, Josh was the inadvertent creator of arguably the most recognisable shock-reaction on the web.

Human Reaction GIF Josh Saunders Doesn’t Know If He Owns The Rights To His Own Face
Image: PEDESTRIAN.TV, Facebook Watch: ’15 Minutes’

Yep, that one, from Australia’s Got Talent. The audience reaction was evidently subject to thousands of GIF and meme iterations, and even made its way to the Super Bowl.

At one point in the episode, Josh speaks to Nina about the strange experience of seeing his face on advertisements and simultaneously not knowing whether he owned the image – this opens up a really interesting conversation around creative license, meme culture and ownership.

“I was like, can they do this?” he recounts. “Is this something that happens? That image is of me, but do I own that? Like, how do I navigate that grey space, because other people want to use it?”

Check out the full sit-down chin-wag between Josh and Nina right here:

In the mood to catch up on all of that meme goodness? You can watch episode 1, featuring Mick Merhi AKA “Not Bhed, Good Soyze”, right HERE and episode 2, with ol’ mate Will “Egg Boy” Connolly, HERE.

Catch a new episode of 15 Minutes every Monday at 7pm – only on Facebook Watch.