The Good Place star Jameela Jamil has called out Kim Kardashian for advertising “appetite suppressant” lollipops to her massive social media following, calling the reality TV star a “toxic influence on young girls.”

Kardashian uploaded a sponsored post promoting the brand yesterday, telling her audience that “they’re literally unreal.” Jamil, whose I Weigh initiative rallies against reducing women to their appearance, responded with fury.

“No. Fuck off. No,” Jamil wrote in a tweet, adding “this family makes me feel actual despair over what women are reduced to.”

A second tweet addressed the broader issue, saying there’s more to life than achieving a certain figure.

And, in a follow-up post to Instagram, Jamil elaborated on why she thinks the advert is so dangerous.

“There is a line. That line is being paid to sell products such as lollipops that “suppress appetite” to young, easily influenced girls,” Jamil wrote.

“It is morally dubious to push this messaging and these products so people will buy them to get a face and body that you got with personal trainers, starvation, juice fasts, Facetune and surgery.”

Had enough of their bullshirt. There is a line. That line is being paid to sell products such as lollipops that “suppress appetite” to young, easily influenced girls. It is morally dubious to push this messaging and these products so people will buy them to get a face and body that you got with personal trainers, starvation, juice fasts, Facetune and surgery. Women are deserving of more priorities than this shallow nonsense. We are smart, strong, interesting, funny, survivors, mothers, friends and human bloody beings. Follow @i_weigh to see a museum of amazing women and men who see more than just what’s on the outside. Remember your value cannot be measured on a scale. Fork off Kardashians. Times up on women upholding the patriarchal toxicity dragging us down.

A post shared by Jameela Jamil (@jameelajamilofficial) on

Kardashian has received similar comments on her Instagram post from followers concerned over the promotion.

“Your following is so monumental, you could literally influence millions of people with one post. Its [sic] so devastating that this is what you choose to promote,” said one commenter.

“This is particularly shocking coming from someone who preaches body positivity so often,” wrote another.

Jamil’s statement comes after her call for Instagram to actively prohibit accounts which speculate on the weight of female celebrities.


If you’d like to talk with someone about disordered earing, you can contact the Butterfly Foundation for assistance by calling 1800 334 673.

Image: Kim Kardashian / Instagram