The Victorian Taxi Association has at last seen sense, and unceremoniously sacked the PR agency responsible for the YourTaxis social media disaster.
It’s not like the agency couldn’t have seen this one coming. On their advice, the VTA undertook a social media campaign that seemed to forget their #1 rule of social media campaigns: you can’t control the audience.
“Unfortunately, the YourTaxis campaign concept and its delivery did not match out intention. We were aware of many of the issues that passengers face but the campaign concept and delivery showed us the true extent of their concerns. We take full responsibility for the campaign and will be undertaking a full review of our strategy.
Two days is too long, imho.
It appears that YourTaxis’ rampant insistence that the campaign was “not a failure“, but “a great opportunity for us to talk about our service with customers” was not shared by the VTA, who admits that although the agency was responsible for the campaign, they should have vetted it, and are therefore responsible.
The VTA are now getting their act together and taking action to address the 4,000+ complaints made, before Uber wipes the whole bloody lot of them out.
RIP YourTaxis. We hardly knew ya.
