Instagram. Is there anything they can’t do?

They’ve just secured their status as *the* social media for the Gen Z / Y market with a brand-spanking new app for making gifs. I mean, they can say it’s not a gif-making app, and they can describe it as not a gif-making app, but it’s definitely a gif-making app, and we thank them all the more for it.


“It’s not a photo. It’s not a gif. It’s a Boomerang.”

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

Boomerang isn’t an Instagram update – it’s an entirely new app.

“Press a button and the app does the rest,” they said in a blog post. “Boomerang takes a burst of photos and stitches them together into a high quality mini video that plays forward and backward. Shoot in portrait or landscape. Share it on Instagram. Boomerang automatically saves it to your camera roll.”

It looks simple AF to use.

Step 1: Convince your mate to do something ‘zany’:

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

Step 2: Mash buttons.

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

Step 3: Relive the moment 4EVA.

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

And of course there’s absolutely no way it’ll be used for this:

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

Or this:

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

And definitely not this:

Instagram Launches New GIF-Making App, Invites You To Do Your Worst

Boomerang is available now for iOS from the App Store and Android from Google Play.

DO YOUR WORST, MATES.

Images: Instagram.