Set the wind machine to 'beach mode'. It's nearing the hour when the 2014 Pirelli Calendar will be unveiled.

The annual compendium of beautiful naked women - also know as the greatest marketing concept in the history of tire companies - will be celebrating 50 years in existence next year, and to celebrate the milestone two masters of fashion photography have been enlisted to shoot the world's most beautiful women in the nude. Peter Lindbergh and Patrick Demarchelier are reported to have both contributed to photographing the all-star 2014 cast of models that includes Helena Christensen, Karolina Kurkova, "our" Miranda Kerr, Alek Wek, Isabeli Fontana and Alessandra Ambrosio.

Modelinia published a handful of preview shots via a preview in Sunday Times Style including the one below, but the real images will be released in November when the highly coveted hard copy calendar is due out.



Here is a behind the scenes interview with Peter Lindbergh, in which he makes an excellent argument against the word sexy and acts completely unfazed about the fact Helena MF Christensen is giggling in a swimsuit a few metres away.